Enhance your career with industry training programs and networking events

5 ways to quickly convert online leads into rentals (virtually)

Date & Time

Thursday, June 11, 2020
2:00 pm-2:45 pm CST


Kristi Fickert, 30Lines.com


$39 per member property; $69 per non-member property

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Generating traffic and leads is important, but converting those into rentals is what makes the most significant impact to your bottom line. Whether markets are in an upswing or experiencing a downturn, increasing your lead conversion rate helps reduce advertising spend, offers a more exceptional experience for your customers and ensures your leasing team is spending time with prospects who are most likely to rent.

Learn how to encourage and inspire customers to take a leasing action with you online and, effective strategies you can deploy to remove friction and roadblocks from the process in the meantime.  Plus, discover how to pair your leasing team’s best skill sets with automation and smart digital tools that will take your performance up a notch (or ten!).


Presenter: Kristi Fickert, 30Lines.com


Kristi Fickert is the Senior Vice President of Engagement and Growth at 30 Lines, where she helps businesses amplify their brand. She has 21 years of multifamily experience and has held roles in leasing, training, recruitment, sales and marketing. Kristi has a knack for applying innovative technology to multifamily marketing, without losing the personal touch that the industry was built upon. She has a proven background in employee development and has mentored hundreds of associates to success. She instructs for apartment associations across the country, has presented for Multifamily Insiders, the Apartment Innovation and Marketing Conference, NAA, Urban Land Institute, Commercial Real Estate Women and many more. In addition, she has regularly been featured in Units Magazine and is an elected City Councilwoman in her hometown.

The session will begin at 2 p.m. central, and you’ll receive detailed information about accessing the program in advance of the program. If you have any questions, please contact education@taa.org.

Register Now